COMMERCIALS. HAVE YOU BEEN MOVED BY ONE?
Canadian corporate giant Kruger, makers of Scotties, Purex and Cashmere teamed with the marketing team lead by Susan Irving at Broken Heart Love Affair & creators Carlos Moreno, Denise Rossetto, Todd Mackie out of Toronto to produce this emotional experience.
CLIENT TITLE: Unapologetically Human CLIENT: Kruger Products L.P. CHIEF MARKETING OFFICER: Susan Irving VICE PRESIDENT BATHROOM TISSUE: Stephen Blythe VICE PRESIDENT SUSTAINABILITY & US MARKETING: Steven Sage CORPORATE DIRECTOR, MARKETING: Oliver Bukvic CORPORATE DIRECTOR, MARKETING: Kristina Koprivica
AGENCY AGENCY: Broken Heart Love Affair CREATIVE TEAM: Carlos Moreno, Denise Rossetto, Todd Mackie STRATEGY: Jay Chaney AGENCY PRODUCER: Erica Metcalfe
PRODUCTION PRODUCTION COMPANY: Scouts Honour DIRECTOR: Mark Zibert EXECUTIVE PRODUCERS: Rita Popielak, Simon Dragland LINE PRODUCER: Matt MacLennan DIRECTOR OF PHOTOGRAPHY: Mark Zibert, Eric Kaskens ADDITIONAL PHOTOGRAPHY: Chris Woods
CASTING CASTING: Jigsaw / Shasta Lutz
EDITING EDITORIAL: Married To Giants EDITOR: Graham Chisholm
COLOUR COLOUR: Alter Ego COLOURIST: Wade Odlum
VFX VFX AND FINISHING: The Vanity / Sean Cochrane
AUDIO AUDIO HOUSE: Vapor Music AUDIO DIRECTOR/PRODUCER: Joey Serlin
FRENCH MUSIC SUPERVISION FRENCH MUSIC SUPERVISION/ MUSIC RIGHTS CLEARANCE: Francois Lechance AGENCY TEAM: Joline Matika, Mae Thomas
Thank you Broken Heart Love Affair for sharing the video and your masthead.
Totally agree! Marketing firms have gone far and beyond the Budweiser commercials, incorporating the emotional aspect into every possible product. The above one is exceptional. I seldom watch commercials but I did this one.