A move by a Canadian chocolate maker to produce packaging for blind and partially sighted people is one of several campaigns this year by companies trying to make their products more accessible to people with disabilities (PWD).
Purdys Chocolatier created a holiday box of chocolates this Christmas with both a braille label and a braille legend for the chocolates inside.
"When it first launched online and in select shops, it sold out within a matter of hours," Julia Cho, the brand's marketing manager, said from its Vancouver factory.
"I know the box is not perfect and we have so much to learn, but to me, it encourages me that this is a step in the right direction."
The company, which has 80 stores across Canada, rushed to produce more braille boxes, and Cho says another run will come in the new year.
Julia Cho, marketing manager at Purdys Chocolatier, holds one of the braille boxes of chocolates that the company produced for the holiday season. The boxes feature braille labelling and a braille legend to help blind and partially sighted people find the chocolate flavour they want.(Richard Grundy/CBC)
Thank you Ms. Cho and Purdys. Long time overdue.