"'L’Oréal takes corporate responsibility very seriously.
It’s not just about selling makeup; it’s about really showing women their worth and helping them recognize that worth in every aspect of their lives, whether it’s in their career, relationship or family.
This campaign is also about that.'
Now, the brand is boosting efforts within Canada to stop street harassment in its tracks, and Longoria remains steadfast in the fight every step of the way."
"Around 80 percent of Canadian women have experienced public street harassment at some point in their lives, yet only six percent report that a bystander stopped to help them.
And similar stats are true across the globe; according to a study done by L’Oréal Paris and market-research firm Ipsos, street harassment is the biggest issue women of all ages and backgrounds face in their daily lives.
That’s why, in 2020, the beauty brand launched its Stand Up Against Street Harassment campaign, which includes a training program that aims to equip people with the skills and confidence to safely intervene when they see street harassment happening.
“It doesn’t matter if you’re from Brazil, Canada, the United States or China—street harassment is the number one problem women face,” says actor, filmmaker and L’Oréal Paris ambassador Eva Longoria, who has helped host anti-street-harassment training sessions with partner NGO Right to Be.
Our appreciation to Ms. Longoria and Elle for the above.
100% of the royalties are donated to women’s support groups. Thank you for supporting an end to violence against women & children.