How important is likability to voters?

"New data from the non-profit Angus Reid Institute, canvassing almost 5,000 Canadians, finds Trudeau’s approval (37%) has slipped six points in the last three months. And even though the Liberals trail in vote intent almost everywhere in the country (35% CPC to 29% Liberal overall), CPC party leader Pierre Poilievre lags in likeability, while his party lags in must-win areas."

https://angusreid.org/federal-politics-trudeau-poilievre-cpc-liberals/